Employees are starting to see right through greenwashing companies. Thankfully, there are many different approaches that companies can take to move beyond the green sheen. Consumers are responding to initiatives and ‘honest’ brands more than ever, particularly amongst the younger generations, and business leaders are aware of this.

Businesses around the world approach workplace culture in ways that reflect deep-rooted values. From the communal spirit of ubuntu to the expressive dress codes of Fiji, could these practices boost employer brands on a global scale?

Every business should be using their organisation chart to set the right tone with prospective talent, even before the first interview. 

Businesses such as Strava and Nike are seeing the value of employer brands that align with their products. Is this consumer brand approach beneficial on both fronts?

Talent will respond well when their wellbeing is taken into account. But how can employers approach employee wellness in the right way? 

When thinking about the overarching challenges in the American hiring landscape, the most pernicious force is cynicism.