by Joe Martin
Portfolio
Recruiting at Ford: Driving Global Talent Acquisition
Ford’s head of talent acquisition advises not to be afraid to rethink your recruiting strategy.
Where Fortune 500 and Other Leaders Stand on Remote Working
Leaders from Yelp, Zoom, New York Life, and MarketWise reveal why they support remote policies.
C Corp, S Corp, LLC? Finding the Best Fit for Your New Business
Figuring out what type of business entity matches your new company’s needs is challenging.
Virtual Reality Onboarding: Capturing Talent in the Metaverse
Tech companies believe they are at the forefront of an out of this world revolution in the onboarding process.
Getting Business Ready for the Four-Day Working Week
In the opinion of many businesses, the 4-day work week could solve burnout and provide a much-needed boost to their talent attraction. But is it achievable?
The Great Resignation: Does Everyone Just Need a Holiday?
Employee sabbaticals may help to stem the tide of leavers.
Employee Experience: Lessons From an EY Talent Leader
For companies, the message is clear: Refreshing employee experiences offers a competitive advantage.
The Future of Tech Talent: Intel's CPO on Workplace Evolution
Intel has created a dynamic hybrid-first model that embraces employees’ need for work-life harmony.
Building a High-impact Recruitment Marketing Strategy
Noa Ferber, Global Talent Attraction Manager at PayPal, shares her journey to recruitment marketing—and five key insights she learned along the way.
Advancing Women in Leadership Positions
Retaining female leaders should be simple: Pay, promote, and value them. But why do some companies struggle? HR executives from AbbVie, IBM, and General Mills share strategies for advancing women’s leadership.
How Yelp’s Remote Work Commitment Is Driving Business Success
What are the benefits of remote work for employers and employees? Yelp’s CPO explains how companies excel when staff are working from home.
Mentoring the Talent Pros of Tomorrow
McAfee’s Brian Fink shares mentorship best practices to nurture and guide new recruiters toward success.
All In: How Omni Hotels Empowers Every Employee to Make a Difference
At Omni, employee empowerment isn't just a recruitment buzzword.
The Calm Approach to Better Workplace Mental Health
The accelerating pace of life and work is causing more stress than ever.
The Crucial Stages of Successful Generative AI Integration
Adoption of Gen AI is on the rise, but research suggests that only 10% of companies are successfully scaling their AI initiatives.
Elevating Instacart Employees With Flexible Work
It’s no secret that organizations across various industries struggle to balance remote work flexibility with maintaining strong team cohesion.
5 Ways Recruiters Can Level Up Inclusive Hiring Practices
Recruiter Phil Fernandes shares actionable approaches to enrich talent pipelines and drive inclusive hiring practices for a thriving workforce.
Create Standout Social Media Graphics To Drive Engagement
Try these graphic design techniques to create expert visuals that grab attention on Instagram, Facebook, LinkedIn, and beyond.
Elevate Developer Experience in Cloud Computing
Propel your company’s cloud technology and increase user satisfaction with a superior DevEx strategy.
How Expensify’s Asynchronous Work Model Retains Talent
The average tenure of an Expensify employee is five years and growing. People Operations Generalist Adele Kennedy shares the secrets.
Creative Strategies for Recruiting Top Talent Out of College
Combining an out-of-the-box approach with old-fashioned hard work will help you succeed at campus recruiting.
How to Get Into Tech Recruiting During a Hiring Slowdown
For years, tech companies couldn’t hire people fast enough, and tech recruiting boomed. Things have cooled—but success is still possible.
The AI Recruiter: Revolutionizing the Hiring Process
Mike Wolford, author of The AI Recruiter, discusses the profound changes that AI will bring to the recruiting cycle—and how professionals can prepare.
Navigating Layoffs: Advice From a Recruiter Who's Been There
Coping with recruiter layoffs—whether you were let go or survived the cuts—requires resilience and strategy.
Burnout-proof Your Recruitment Career
Canon Medical’s Cheri Osmundsen shares tips to prevent recruiter burnout and keep your passion high in times of stress.
Unlocking the Power of LinkedIn for Recruiters
On the day her role was eliminated, recruiter Jordan Morten turned to LinkedIn to let people know that she was open to work. One post changed everything.
Agency vs. Corporate: Choose Your Recruitment Adventure
Which type of recruiting suits you best? Humana’s Travis Arkon has done both—and here are her tips for success.
Partner Up: Strategies to Connect With Your Hiring Manager
Recruiter Cara Schaeffer shares the common challenges recruiters face when working with hiring managers—and tips to overcome them.
Attracting the Next Generation: 7 Tips for Recruiting Gen Z Talent
Adapt your tactics or risk falling behind as Gen Z prepares to take over the workforce.
Booking.com: Travel, Talent, and Transformation
Paulo Pisano, CPO and SVP of Booking.com, joins the podcast to discuss fostering a cohesive company culture.
Warner Music Group: Working in Harmony
What role does HR play in the creative journey of music artists? Warner Music Group’s CPO joins the podcast to discuss shaping the music industry with HR strategy.
Why You Should Hire a Woman for Your Next Open Tech Role
Women represent only a quarter of full-time tech employees in the US, but there is forward motion toward increased gender parity and inclusion in the industry.
What Gen Z Wants—and Why Companies Should Deliver
The Chief People Officer of Suzy discusses what young people expect from employers and how companies can attract this generation of talent.
Using AI in Project Management: Key Applications and Benefits
When it comes to improving project outcomes, AI holds vast potential, but it can be difficult to know which tools to use and how to apply them effectively.
Increase Website Conversions With UX Design Techniques
Explore the ways that Amazon, Airbnb, and YouTube leverage these factors for conversion optimization.
Practices for Context Switching in Software Development
Multitasking can severely impede work output.
Choosing an AI Tool Set for Content Personalization
Today’s marketing teams are expected to provide personalized experiences. Discover how to meet customer demand with the latest developments in AI.
Solving the Cybersecurity Talent Shortage
Security professionals are not as inaccessible as the headlines claim.
Lead With Evidence: Why Data Is Key to Growth Marketing Strategy
Adopting a data-driven mindset can help marketers keep their campaigns fresh and innovative.
How to Bring Your Startup to Life With a No-code MVP
For startups, no-code development tools mean faster and more flexible hypothesis testing at a reduced cost.
Remote or On-site? The Cost of Office Space for a Startup
For funder-backed startups, brick-and-mortar offices cost more than just money–they dilute founder equity.
The Unspoken Truth to Employer Branding
When thinking about the overarching challenges in the American hiring landscape, the most pernicious force is cynicism.
Workplace Cultures Around the World
Helping to change employee lives for the better with inemuri, tijdskrediet and raijio taiso.
What's the Problem with Remote Working?
Some believe that remote working was a necessary evil to be endured during the pandemic, and that we should all now return to our offices.
The Secret Sauce for Employee Wellness
Talent will respond well when their wellbeing is taken into account. But are employers approaching employee wellness in the right way?
Employer Brand to Consumer Brand: Should They Match?
Companies are seeing the value of employer brands that align with their products. Is this approach beneficial on both fronts?
Organisation Charts: The Perfect Introduction to a Job Interview?
Should every business be using their organisation chart to set the right tone with prospective talent, even before the first interview?
Workplace Cultures Around the World II
“We are all connected in ways we do not see, and bound in ways that are not visible to the eyes.”
The App That Can Revolutionise Your Storytelling
Platforms like Culture HQ make it increasingly easy for employees to offer their voice.
On the Cusp of Change: Penzance and the G7 Summit
The Victorian promenade leads the way for much to come in Penzance’s future. Across the bay, the geothermal Jubilee Pool basks in a dazzling white.
Penzance Pick-Me-Up: Places to Eat
With smuggler’s dens, promenade overlooks, and a restaurant recently voted as the South West’s best - schedule in some time to appreciate Cornwall's brimming cuisine.
Antique Shops of Penzance: A Vintage to Savour
Delving deep into an antique store can bring up a thousand different possibilities, each with their own story to tell.
Window Seat Beside a Cornish Beauty: Penzance to St Ives by Train
Sightseeing begins not once you step off the train, but once you step on it.
Cornwall Connected: The G7 Summit and South Korea
From the sea snail trade to a mystery of the ancient world, here are three Cornish connections with our friends in South Korea – a guest of this year’s G7.
Cornwall Connected: The G7 Summit and Canada
Taking a chance up north for the gold rush or jumping in a barrel down Niagara Falls for the head rush, here are five Cornish connections with our friends in Canada.
Cornwall Connected: The G7 Summit and The USA
From the White House to Hollywood, here are five Cornish connections with our friends in the United States of America.
Cornwall Connected: The G7 Summit and India
From Indian wolves in Bodmin to the terror of bandit hordes, here are three Cornish connections with our friends in India – a guest of this year’s G7.
Cornwall Connected: The G7 Summit and Germany
From unexpected royalty to celebrity teddy bears, here are five Cornish connections with our friends in Germany.
Cornwall Connected: The G7 Summit and Italy
From hidden assassins to ice cream pioneers, here are five Cornish connections with our friends in Italy.
Cornwall Connected: The G7 Summit and France
From bee-sting mead to a king with horse’s ears, here are five Cornish connections with our friends in France.
Cornwall Connected: The G7 Summit and Japan
From the Emperor in the clay pit to the artist at the clay wheel, here are five Cornish connections with our friends in Japan.
Cornwall Connected: The G7 Summit and South Africa
From New Redruth to a lucky explorer, here are three Cornish connections with our friends in South Africa – a guest of this year’s G7.
Cornwall Connected: The G7 Summit and Australia
From the first tentative steps of an explorer to the mad dash of a convict, here are three Cornish connections with our friends in Australia – a guest of this year’s G7.
Stop Gassing On: It's Time to End Greenwashing
Employees can see right through greenwashing. Thankfully, there are many different approaches that companies can take to move beyond the green sheen...
#EmployerBrand: Attracting Talent with Social Media
Many companies are using Facebook and Twitter as recruitment channels – but what makes a successful careers feed that converts likes and retweets into new recruits?
Employees Without Borders: The Rise of Global Talent
The rise of remote working has led to many new opportunities, and hiring internationally can bring many benefits to employers who know where to look.