by Joe Martin
Portfolio
A selection of my work with Toptal, a global talent network which offers insights to professionals in finance, marketing, project management, design and engineering.
C Corp, S Corp, LLC? Finding the Best Fit for Your New Business
Figuring out what type of business entity matches your new company’s needs is challenging.
Remote or On-site? The Cost of Office Space for a Startup
For funder-backed startups, brick-and-mortar offices cost more than just money–they dilute founder equity.
The Crucial Stages of Successful Generative AI Integration
Adoption of Gen AI is on the rise, but research suggests that only 10% of companies are successfully scaling their AI initiatives.
Create Standout Social Media Graphics To Drive Engagement
Try these graphic design techniques to create expert visuals that grab attention on Instagram, Facebook, LinkedIn, and beyond.
Elevate Developer Experience in Cloud Computing
Propel your company’s cloud technology and increase user satisfaction with a superior DevEx strategy.
Solving the Cybersecurity Talent Shortage
Security professionals are not as inaccessible as the headlines claim.
Choosing an AI Tool Set for Content Personalization
Today’s marketing teams are expected to provide personalized experiences. Discover how to meet customer demand with the latest developments in AI.
How to Bring Your Startup to Life With a No-code MVP
For startups, no-code development tools mean faster and more flexible hypothesis testing at a reduced cost.
Lead With Evidence: Why Data Is Key to Growth Marketing Strategy
Adopting a data-driven mindset can help marketers keep their campaigns fresh and innovative.
Practices for Context Switching in Software Development
Multitasking can severely impede work output.
Increase Website Conversions With UX Design Techniques
Explore the ways that Amazon, Airbnb, and YouTube leverage these factors for conversion optimization.
Using AI in Project Management: Key Applications and Benefits
When it comes to improving project outcomes, AI holds vast potential, but it can be difficult to know which tools to use and how to apply them effectively.