by Joe Martin
Portfolio
A selection of my work with Human Magic, a celebrated team of employer branding experts that guide the world's leading companies to reach the talent they desire.
Virtual Reality Onboarding: Capturing Talent in the Metaverse
Tech companies believe they are at the forefront of an out of this world revolution in the onboarding process.
Employees Without Borders: The Rise of Global Talent
The rise of remote working has led to many new opportunities, and hiring internationally can bring many benefits to employers who know where to look.
#EmployerBrand: Attracting Talent with Social Media
Many companies are using Facebook and Twitter as recruitment channels – but what makes a successful careers feed that converts likes and retweets into new recruits?
Stop Gassing On: It's Time to End Greenwashing
Employees can see right through greenwashing. Thankfully, there are many different approaches that companies can take to move beyond the green sheen...
The App That Can Revolutionise Your Storytelling
Platforms like Culture HQ make it increasingly easy for employees to offer their voice.
Workplace Cultures Around the World II
“We are all connected in ways we do not see, and bound in ways that are not visible to the eyes.”
Organisation Charts: The Perfect Introduction to a Job Interview?
Should every business be using their organisation chart to set the right tone with prospective talent, even before the first interview?
Employer Brand to Consumer Brand: Should They Match?
Companies are seeing the value of employer brands that align with their products. Is this approach beneficial on both fronts?
The Secret Sauce for Employee Wellness
Talent will respond well when their wellbeing is taken into account. But are employers approaching employee wellness in the right way?
What's the Problem with Remote Working?
Some believe that remote working was a necessary evil to be endured during the pandemic, and that we should all now return to our offices.
Getting Business Ready for the Four-Day Working Week
In the opinion of many businesses, the 4-day work week could solve burnout and provide a much-needed boost to their talent attraction. But is it achievable?
Workplace Cultures Around the World
Helping to change employee lives for the better with inemuri, tijdskrediet and raijio taiso.
The Great Resignation: Does Everyone Just Need a Holiday?
Employee sabbaticals may help to stem the tide of leavers.
The Unspoken Truth to Employer Branding
When thinking about the overarching challenges in the American hiring landscape, the most pernicious force is cynicism.