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Employees Without Borders: How Employers Can Hire International Talent
The global talent market is at your fingertips. Remote working can change the world in more ways than you think, and hiring internationally can bring many benefits to employers who know where to look.

Joe Martin
Jul 28, 20223 min read


Stop Gassing On: It’s Time to End Greenwashing Companies
Employees are starting to see right through greenwashing companies. Thankfully, there are many different approaches that companies can take to move beyond the green sheen.
Consumers are responding to initiatives and ‘honest’ brands more than ever, particularly amongst the younger generations, and business leaders are aware of this.

Joe Martin
Jul 14, 20224 min read


The App That Can Revolutionize Your Brand Storytelling
Storytelling is becoming ever more important in differentiating your brand from your competitors; thankfully, platforms like Culture HQ make it increasingly easy for employees to offer their voice. We talked with founder Brian Vigeant to find out more about the future of employer brand storytelling.

Joe Martin
Jul 7, 20223 min read


Organisation Charts: The Perfect Introduction to a Job Interview?
Every business should be using their organisation chart to set the right tone with prospective talent, even before the first interview.

Joe Martin
Jun 23, 20223 min read


Employer Brand vs. Consumer Brand: Should They Match?
Businesses such as Strava and Nike are seeing the value of employer brands that align with their products. Is this consumer brand approach beneficial on both fronts?

Joe Martin
Jun 16, 20224 min read


What's the Problem With Remote Working?
Some believe that remote working was a necessary evil to be endured during the pandemic, and that we should all now return to our offices. But can we, and what can employer branding tell us about the future of remote working?

Joe Martin
Jun 9, 20223 min read


Getting Business Ready for the 4-Day Working Week
“I’ve been studying work since the 1980s and I’ve never seen anything like what’s happening today,” explains Juliet Schor.

Joe Martin
May 26, 20224 min read


Workplace Cultures Around the World
In recent years, employers have grappled with recalibrating their employer branding to focus on wellbeing, along with the support structures which enable a positive workforce and an empathetic brand image.

Joe Martin
May 26, 20223 min read


The Great Resignation: Does Everyone Just Need a Holiday?
The millions of businesses that have been affected by the Great Resignation wonder what can be done to retain their best staff.

Joe Martin
May 19, 20224 min read


The Unspoken Truth to Employer Branding
When thinking about the overarching challenges in the American hiring landscape, the most pernicious force is cynicism.

Joe Martin
May 19, 20225 min read
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